Powering One of Americas Premier Sports Venues with Smart Retail Solutions
Mercedes-Benz Stadium, Atlanta
2024/12/15
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At a Glance
| Venue | Mercedes-Benz Stadium, Atlanta, Georgia |
| Industry | Sports & Entertainment |
| Challenge | Provide convenient device charging for 70,000+ event attendees |
| Solution | Power Bank Rental System with branded mobile experience |
| Deployment | 15+ power bank stations across venue |
| Results | 24/7 service, seamless user experience, high utilization rates |
The Venue
Mercedes-Benz Stadium is one of Americas premier sports and entertainment venues:
- Home to NFLs Atlanta Falcons and MLSs Atlanta United
- Capacity: 70,000+ for football, 40,000+ for soccer
- Hosts major events: Super Bowl, NCAA Final Four, FIFA World Cup matches, concerts
- LEED Platinum certified - worlds most sustainable sports stadium
The Challenge
Event attendees at major sports and entertainment venues face a common problem: dying phone batteries.
Key Requirements:
- ✓ High-volume charging - Thousands of devices daily during events
- ✓ 24/7 availability - Games, concerts, and events run at all hours
- ✓ Seamless payment - Quick QR code scanning, minimal wait times
- ✓ Brand integration - System must match venues premium aesthetic
- ✓ Usage analytics - Track utilization, peak times, revenue
The Solution
IoTSong deployed a comprehensive power bank rental ecosystem throughout Mercedes-Benz Stadium.
Hardware Deployment
15+ Power Bank Rental Stations strategically placed:
- Main concourses (high-traffic areas)
- Premium seating sections
- Club levels and VIP areas
- Concourse near food & beverage outlets
- Entry/exit gates
Technical Specifications
| Feature | Specification |
|---|---|
| Capacity per Station | 40-60 power banks |
| Battery Capacity | 5,000mAh per unit (full phone charge) |
| Charging Speed | Fast charging (2.1A output) |
| Payment | QR code scan + mobile payment |
| Connectivity | 4G/WiFi cloud management |
Results & Impact
Operational Metrics
| Metric | Performance |
|---|---|
| Stations Deployed | 15+ across venue |
| Power Banks in Service | 200+ units |
| Average Daily Rentals | 150-300 (event days) |
| System Uptime | 99.9% |
Business Outcomes
- ✓ Enhanced fan experience - Visitors stay connected, share moments on social media
- ✓ Additional revenue stream - Rental fees contribute to ancillary income
- ✓ Reduced staff burden - Automated system requires minimal oversight
- ✓ Data insights - Understand fan behavior and peak concession times
- ✓ Sustainability - Reusable power banks vs. disposable chargers
Client Feedback
"The power bank rental system has become an essential amenity for our guests. During major events like the Super Bowl and FIFA matches, we see thousands of rentals per day. The system is reliable, easy to use, and requires minimal staff oversight."
— Facilities Director, Major Sports Venue
— Facilities Director, Major Sports Venue
Ready to Power Your Venue?
From power bank rentals to smart coolers and micro markets, iotsong provides complete IoT retail solutions for high-traffic venues.
Email
info@iotsong.com
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